I wanted to call this one "Sharpen UR Social Skilz" but I get a lot of grief when I speak 1337.
For a guy who has a Twitter account, a Facebook account and a blog, I don’t spend a lot of time actually using them. I don't like spewing out the minutiae of my day. In addition, I work on a lot of stuff that I can't share with the public. I also don't have enough time to link and retweet good articles from all over the web. I follow people who are good at that.
I do try to keep up with the posts for those I follow. I'd hate for something important to zoom by without at least a quick look.
You know what I see?
Lots and lots and lots of posts.
We are again confronted with the Information Overload Monster from Planet Z! But just like Tokyo, we start to become desensitized after the city is flattened a few times. There is MORE information passing through your field of control now than ever before.
Old fashioned snail-mail was replaced by the telephone. Telephone was replaced by the fax. The fax was replaced by email. Email was replaced by web sites. Web sites were replaced by blogs, instant messaging, tweets and Facebook status updates.
I remember when instant messaging and blogs started taking off and it was said that email was dead. Long live the king. But you know what? I don't get fewer emails now than I did five years ago. It seems to me to be about the same. But now we have all the little spawn of email and web sites running around as well.
More and more of our communication with other people is occurring though social networks. It is a great way to keep in touch with family, friends and colleagues. It has the immediacy of a phone call without the barking dog in the background or the awkward discussion about the weather. And the great thing about Facebook and Twitter is that if you want, you don't have to reply.
When someone sends you an email message, there is a reasonable expectation on the part of both parties that there should be some sort of reply. This is a targeted communication and as such requires confirmation that the information was received, understood and possibly acted upon.
This is not the case with the social networks. When you have hundreds of followers on Twitter or an equal number on Facebook, every post is not designed to generate a response from everyone. Instead it is an invitation. An invitation to engage, or not, as you see fit.
Managing this torrent of information is difficult.
Let me help.
Using the Twitter or Facebook website as your primary interface is fine if you only have only one of these networks, and not both. Even then, if you follow hundreds of accounts on Twitter, the web site is not that great. If you have hundreds of very active friends on Facebook ["active" means all of your friends spending their day playing Mafia Wars, FarmTown, Scramble, Roller Coaster Kingdom, Farmville, Vampire Wars, Castle Age, iHeart or the countless quizzes], so much is happening so fast that if you walk away for a few minutes you can miss dozens of posts.
"OMG!!! What did I miss?"
What you need is an application that helps track your Twitter and Facebook accounts and puts everything together for you in one place. Fortunately, there are a few you can choose from.
These all run on your computer. There are others for your smart phone. After all, not all of us have the good fortune to be tied to their computer all day. I'll post my thoughts on the mobile apps soon.
TweetDeck
I use TweetDeck. TweetDeck has a nice interface and is easy to use. It can display posts from Twitter, Facebook and MySpace. It is more geared to Twitter so it supports searches on Twitter but not the others.
You can also write one status update and have it post to Twitter, Facebook or both. That saves time when you are maintaining more than one network. You can configure both Twitter and Facebook to automatically update the other when one is updated. However, using TweetDeck to select which network the update goes to when you write it seems the most flexible.
TweetDeck is configurable so you can organize the network feeds by your priority. It also has a nice notification pop-up on screen when a new post comes in. It even makes a little "tweet-tweet" sound. If you're into that sort of thing.
The TweeDeck beta is free for download here.
Sobees lite
I had seen some favorable posts about sobees and decided to give it a test drive.
All I can say is "meh".
It makes a great Twitter-only application although it was designed to do more. It is nice to look at and easy to use. It allows you to search Twitter. It allows you to post updates to Twitter and/or Facebook much like TweetDeck.
From the moment I installed it, though, I've had a problem. It does not connect to Facebook correctly for me. I complete the account information and login and the Facebook column appears. It is completely empty. There are no posts, no friends list and no profile. I've tried connecting again and again and it always shows me an empty column.
Talk about a blow to your self-esteem.
Friendly Co-worker: "Hey, what are all your friends posting about?"
Me: "Oh, you know. Real estate technology."
FC: "There's no posts there."
Me: "There's some sort of Internet issue."
FC: "How sad. You don’t have any friends, do you?"
Sobees lite is in "alpha". That is supposed to mean that it is still in development and hasn't been through Quality Assurance testing. I think lazy development shops just call it "alpha" so users can’t really complain about bugs.
If you only use Twitter I'd recommend you give sobees lite a try. You can download the free version here.
Digsby
Digsby takes the integrated service model one step further and will also put together your email and instant messaging with your social networks.
It isn’t as great as it sounds. It is primarily an instant message client. It is small and isn’t the easiest to use to manage all of your posts on Twitter or Facebook.
We now come to the company with a finger in every pie.
Google is rolling out a social networking integrated search called Google Friend Connect. What they have done is combined a regular Google search with searches of your Twitter and Facebook feeds. This allows you to track your Twitter and Facebook contacts while organizing all of the information you may care about.
This is a very cool idea. It is only a precursor, however, to what they are really working on: Google Wave.
Google Wave has the lofty goal of being the realization of true personal interactivity on the web. (My marketing mumbo-jumbo, not theirs)
Wave is in development and still a ways out before general release.
To get the most out of the social networks you participate in, you need to get organized. These are just a few of the applications that can help you do that.
Share your thoughts on products that have worked with you.
And now for the bit that the FCC, FTC, NSA and CIA require from me…
Disclosure: I use a free beta copy of TweetDeck. I have tried sobees lite. I have not paid for either and have not been paid by either company to try these products. I will return the electrons to these companies as soon as my evaluation period is complete and I can get the damn tiny things back into my monitor. Digsby took 10 minutes of my time that I can never get back. I have a Gmail account and like it just fine.